Prompts for landing pages
To launch a product, capture leads or sell a service with a single page.
How to use them. Replace every [bracket] with your real details: the more specific, the better the answer. Not sure what to write? Tap "Improve it with the coach" and it will ask you.
Landing page copy that sells
Best for: ChatGPT
### Role You are a conversion copywriter with 10 years writing landing pages for [industry]; you put clarity before cleverness. ### Context I sell [product or offer] to [ideal customer] who struggles with [problem]. Price: [price]. Proof I have: [testimonials, numbers, guarantee]. ### Task Write all the landing page copy. ### Steps 1. Write 3 headline options with subheadlines. 2. Draft benefits, how it works, testimonials and FAQ. 3. Write the main button and the line next to it. ### Constraints No promises I can't keep and no made-up numbers. ### Output format Sections in page order, with copy ready to paste. ### Success criteria - The headline says what the customer gets. - The main objections are answered. Before delivering, check that the success criteria are met. If you are missing important information, ask me before you start.
Audit a landing page that doesn't convert
Best for: Claude
### Role You are a conversion optimization specialist with 8 years auditing landing pages. ### Context Here is my landing page: [paste the copy or describe each section]. It gets [visits] a month and converts at [percentage]. My goal is [goal]. ### Task Audit the page and propose specific changes. ### Steps 1. Find the 5 issues that hurt conversion most. 2. Propose the exact change for each. 3. Rank the changes by expected impact and effort. ### Constraints Changes I can make without a full redesign, because I don't have a designer. ### Output format A table with issue, proposed change, impact and effort, plus a rewritten headline example. ### Success criteria - Each issue explains why it hurts conversion. - At least one change takes under an hour. Before delivering, check that the success criteria are met. If you are missing important information, ask me before you start.
Build the landing page in code
Best for: Claude Code
### Role You are a senior front-end developer with 8 years building fast, accessible landing pages. ### Context I need a landing page for [offer]. The copy is in [file]. The form must send data to [destination: email, spreadsheet, tool]. ### Task Build the landing page in this folder. ### Steps 1. Explore the folder and propose a plan before writing code. 2. Build the sections in order and make the form work. 3. Test on mobile, with the keyboard and with a screen reader. ### Constraints One page, no heavy libraries, and check with me before connecting external services. ### Output format Finished files and a summary of how to test the form. ### Success criteria - The page weighs under 500 KB. - The form shows an error message and a success message. Before delivering, check that the success criteria are met. If you are missing important information, ask me before you start.